A Step By Step Guide To PR Influencer Boxes 

So What Is A PR Influencer Box?

Essentially, this is a gift package sent to influencers for them to promote your brand to their audiences. Typically, an influencer PR box will contain promotional products that reflect your brand’s identity and showcase your products in a fun or engaging way.  
Usually, the goal is to create a memorable experience that encourages the influencer to share their unboxing and review of the products with their followers. This aims to increase reach and engagement, which in turn boosts your brand’s visibility (and orders). A Step by Step Guide to PR Influencer Boxes

Why Should You Consider An Influencer Campaign?

Influencer buy-in can have a huge effect on the way others see your brand. By providing influencers with a tangible experience, you foster a deeper connection with your brand. This connection translates to a more genuine and enthusiastic endorsement.  

Content shared organically on social media stays discoverable and keeps attracting new viewers. 

Are Others Using PR Influencer Campaigns?

Influencer marketing is a rapidly growing field.  

Shopify explains that: 

‘Influencer marketing is big business. The influencer marketing market size was projected to reach $24 billion by the end of 2024, up from $21.1 billion in 2023.’ 

There has been a big switch in consumers trusting individuals over brands themselves. By utilising the perceived authenticity of influencers, you can tap into this trust to increase brand awareness, promote authentic recommendations, and enhance your relationships with your consumers.  

How To Plan A PR Influencer Campaign

It is important to have a clear plan to make sure that your strategy aligns with your marketing objectives so you can maximise the impact your campaign has.  

So What Should You Consider?

There are a few things you should consider when thinking about your PR influencer campaign;  

What Is Your Overall Goal?

Do you want to increase engagement, reach new audiences, or launch a new product? Clear goals drive the entire process, helping you choose the right influencers, select box contents, and design a memorable unboxing experience.

Who Is Your Target Audience?

An audience-centric approach ensures that your PR box resonates with the right people. This means that choosing the right influencers to send your PR to is really important.  

Relevance:

Does the content that the influencer shares resonate with the audience you are trying to reach?  

Engagement:

How engaged is their audience? One of the most important things is that their audience is engaging with their content (in some cases, more so than followers). You may like to look for influencers who have followers who frequently engage with their content.  

Authenticity: 

What is the influencer’s positioning within their niche or industry?

Those who are transparent in their content are more likely to maintain a trusting relationship with their audience, which makes any endorsement for you and your products more meaningful (and impactful).  

Budget:

You should consider the cost of products, packaging, shipping, design, and print. Got a whacky idea you aren’t sure how much it will cost? At Page, we can help to provide you with a quote for your wildest ideas (like a life-size cowboy hat box or giant edible gummy bear with products inside – you think it, we’ll make it happen).  

Contents:

What is going inside your PR box? Is it simply just the product you want to shine a spotlight on, or are you going to have a number of items? Do you need printed material inside, too? 

It’s important to strike a balance between something being cost-effective and having a big impact that reflects well on your brand. You may also like to allocate a budget for potential follow-up campaigns if the content created causes a significant buzz.  

How Can Page Boxes Help?

Once you have your goals set up, you can start to think about how you want the campaign to feel.  

This is where Page comes in.  

We will take all of your ideas, goals, and constraints and start to develop designs and, where appropriate, prototypes of how your box will look and physically work.  

The presentation of your box is just as important as the contents. We will work with you to ensure your vision is brought to life in whatever iteration it looks like. We can advise on eco-friendly options as well as a variety of different types of boxes. Not only this, we can also create somethig completely bispoke, like the (*internal link to P.Louise giant gummy). 

Personal touches make a big difference, so you may like to personalise your influencer box. This is something we can help you with, too. This will help your influencer to feel valued and increase the likelihood of them sharing content with their followers.  

Want a handy step-by-step of our process? Look here (*link to internal page about us).  

Once your PR influencer boxes are ready, it’s time to send them out and follow up effectively. This stage is about timing, communication, and maintaining momentum to ensure your efforts translate into tangible results. 

After They’ve Been Delivered 

To determine the effectiveness of your PR influencer box campaign, measure its success against your initial goals. Analysing the outcomes allows you to refine your strategy and enhance future campaigns for even greater impact. 

Track engagement metrics such as likes, comments, and shares on the influencers’ posts about your PR box. High engagement levels indicate successful resonance with the audience. These metrics can provide insight into which aspects of your campaign were most effective and where there is room for improvement. 

How We Brought Rimmel’s Glow To The Wild West

When Rimmel London briefed us to create an influencer mailer for their new “Multi Tasker Turbocharged Glow” collection, we knew we needed to deliver something bold, fun, and unforgettable. The collection itself was all about energy and versatility, so the mailer needed to embody that spirit. 

The assets we received were a little ‘wild west’.  

That sparked the thought: what if the mailer wasn’t just a box, but something truly unique? A statement piece influencers would want to photograph, share, and talk about? 

The Idea Stage

We explored three concepts that tuned directly into the brief, balancing creativity with practicality.  

Within two weeks, we had refined these into tangible proposals. One concept stood out immediately, one we hadn’t seen before – a cowboy hat mailer.  

But not just any cowboy hat mailer.  

A fully furnished cowboy hat, equipped with tassels, a marbled suede look with a supple feel and a liftoff lid to house the products.  

Playful, stylish, and instantly tied to the theme. 

Developing The Cowboy Hat Mailer

Once the budget was set, it was time to roll up our sleeves.  

Over the next two weeks, we developed a plain prototype.  

The challenge was to find a material that had the look and feel of felt but was still paper-based, sustainable, and environmentally conscious. The result was a gorgeously tactile paper ‘felt’ that looks authentic yet keeps the project eco-friendly.

At the same time, we fine-tuned the design to incorporate Rimmel’s brand assets, ensuring every detail enhanced the impact on the opener and their wider audiences. 

This prototype was then sent to the team at Rimmel for them to experience and sign off. Once they were happy, we were ready to go! 

From Prototype To Delivery

With the prototype approved, we moved into full production.  

Each cowboy hat mailer was crafted by hand, filled with eight Multi Tasker Turbocharged Glow shades, carefully packed and sent to influencers. And all of this was delivered within four weeks.

The result?

A piece of packaging theatre that married storytelling with product experience and put Rimmel’s glow right under the spotlight. 

Conclusion

It’s clear that PR influencer boxes are a powerful tool in influencer marketing. 

They offer the potential to enhance brand awareness, build relationships, and drive sales when done correctly and in line with the brands using them.  

By carefully planning, assembling, and executing your PR box strategy, you can create memorable experiences that resonate with influencers and their audiences, ultimately benefiting your brand.  

When executed thoughtfully and with intent, influencer pr packages can showcase your products in innovative ways, which increase consumer awareness and long-term brand loyalty. We here at Page Boxes can help you bring your wildest ideas to life. Together, we can work to harness the power of influencer marketing and keep you in tune with industry trends.  

The effort invested in creating a standout unboxing experience can yield significant returns, positioning your brand at the forefront of consumers’ minds and fostering enduring connections with influential voices. 

Reach out to Page Boxes today, and let’s make your wildest idea a viral moment.