Let’s be honest, we all love a good unboxing experience (and at Page, it’s kind of our thing).
That little flutter of excitement when the box lands on your doorstep? Pure magic.
We live in a scroll-happy, share-everything world.
Creating an unforgettable unboxing experience has moved from being a nice touch to a marketing must-have. Companies are all vying to have the best ideas and the most memorable experiences, ones that make it to the main grid (not just stories).
Done right, it can turn casual customers into brand-obsessed superfans and send your products soaring across social feeds faster than you can say “tag us!”.
So, let’s unwrap what makes an amazing unboxing experience, and how you can make yours one to remember.
The Power Of The Unboxing
From YouTube hauls to TikTok reveals, unboxing videos are big business.
Millions of people watch them for that ooh-ahh moment, and brands that get it right know how powerful that moment can be. It’s about building anticipation, emotion, and connection.
Think of your packaging as the stage for your product’s grand entrance.
Every tear, peel, and pull should add to the excitement, turning your customers into eager participants in your brand story.
The Psychology Behind The Unboxing Glow-Up
Here’s the secret sauce: opening a package literally releases dopamine.
Think about the last time you received something in the post. Most likely, you were excited to see what was inside, even if you had ordered it yourself.
Yep, the same “feel-good” chemical your brain gets from chocolate or a good hug. A thoughtful unboxing experience taps into that joy, leaving your customers smiling and far more likely to remain invested in the brand and its products.
That little rush of anticipation from the moment they see the package to the second they lift the lid is all part of the magic.
The trick is making sure every step feels worth the wait.
Step-by-Step: Crafting A Show-Stopping Unboxing Experience
1. First Impressions Matter (So Make Them Count)
Your packaging is your brand’s first handshake.
Go for something that shouts you – whether that’s sleek and stylish, bold and bright, or eco-friendly and earthy.
Quality materials are a must, and sustainable options score you extra brownie points.
2. Add A Personal Touch
Pop in a handwritten note, a thank-you card, or even a cheeky message printed inside the lid.
It’s a small thing, but it makes a big difference.
Personalisation makes your customers feel seen – they’ll remember that warmth long after the tape’s been peeled.
3. Tell Your Story
Use your packaging to share a snippet of your brand journey – your “why”, your craft, or your ethos.
A story turns your product into more than just a purchase; it becomes part of a narrative your customers can connect with (and share).
4. Sweat The Small Stuff
Details matter!
From the way your product’s arranged inside to the inserts, every detail adds up.
Make it easy to open, make it beautiful, and make it feel intentional.
Bonus points for custom prints, the kind of touches that scream “Photograph me!”.
Keep It Consistent, Keep It You
The unboxing experience should feel like a natural extension of your brand or campaign.
The tone, colours, and overall vibe should match what customers see on your website, socials, campaigns, and emails. Consistency builds trust and makes every delivery feel like a love letter from your brand.
Share The Spotlight: Influencer Unboxing Magic
Now for the fun part, sharing the moment!
Encourage your customers to post their unboxing videos with a branded hashtag or call-to-action card. The market can feel saturated with unboxing videos, so the more detail and the bigger the wow factor, the more likely you are to make it to an influencer’s page.
Engage with their posts, comment, repost, and celebrate their creativity.
Influencers love packaging that wows on camera; your brand will get a front-row seat to their audience’s admiration.
It’s a win-win wrapped up with a bow.
Brands That Nail The Unboxing Experience
Rimmel
Rimmel is always on the lookout for new, fresh, innovative ways to showcase their products. They are especially good at creating out-of-the-box mailers that sit tightly to the campaign brief as a whole. This enables the individual mailers to feel part of a bigger picture, heightening excitement.
Take, for example, the recent Turbocharge Glow campaign. This saw cohesive marketing across social sites, showcasing the cowboy-themed products as well as a life-size, product-filled cowboy mailer (one which we had great fun developing for them).
P.Louise
When it comes to virality, you would be hard-pressed not to mention P.Louise.
Known for their outrageous ideas, when influencers are expecting a PR package from P.Louise, it is near impossible to know what they are going to receive. From giant edible gummy bears to oversized cereal-filled boxes, P.Louise has brought the fun back to unboxing.
Rhode
Rhode keeps things clean, cool, and quietly luxe.
Their minimalist unboxing experience is all soft tones and silky textures – simple but seriously satisfying. It looks effortlessly chic in every unboxing video (and yes, Hailey-approved).
This sets them apart as trendsetters rather than followers.
Sol De Janeiro
True to their name, Sol de Janeiro brings the sunshine straight to your doorstep.
Bright colours, bold scents, and pure joy are packed in every box.
Their unboxing experience is a tropical party in cardboard form, irresistible, uplifting, and perfect for those feel-good unboxing videos that go viral.
Fenty Beauty
Fenty turns every delivery into a red-carpet reveal.
Think rose-gold ribbons, flirty notes, and that signature glamour that makes their influencer unboxings pure Hollywood magic. It’s luxe, loud, and made for the camera.
Different styles, same result: packaging that sparks emotion, connection, and loyalty.
Your Unboxing Experience Game Plan
- Define your brand vibe before you design.
- Choose materials that protect and impress.
- Add a sprinkle of surprise.
- Focus on details that delight.
- Get your customers sharing (and tag them back!).
Wrap It Up (Literally)
A great unboxing experience isn’t just about what’s inside the box; it’s the whole journey.
From first impression to final reveal, every touchpoint is a chance to make your customers smile, swoon, and share.
So start crafting your packaging masterpiece.
And if you have a bold, out-of-the-box idea with no clue how to deliver it, that’s where Page comes in.
We have a track record of making the unboxable, boxable.
Oh, and we’ll be right here cheering you on (probably with tissue paper confetti).
Reach out to Page Boxes today, and let's make your wildest idea a viral moment.
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